11/10/2023 0 Comments Tik tok shirt![]() Most of OGBFF’s designs are inspired by conversations between its founders or their friends. And if you’re hot, they have multiple shirts for you, including one that says, “ironically hot.” If you’re in your flop era, the brand has a shirt for that if you’re a niche internet micro celebrity, it has a shirt for that too. OGBFF now offers a range of tees, skirts, tanks, and swimwear - each emblazoned with a satirical design. What began as a joke between the two friends developed into an online business that now boasts more than 60,000 followers across Instagram and TikTok. She already owned a garment printer, so the two got to work and created their first tee, which read, “Back off I have an extremely crazy best friend she has anger issues & needs a therapist treats me like a queen don’t flirt with me.”Ĭharlotte Hourston “Anything that is ridiculous and funny gets put on a T-shirt.”Īfter Schiller and Ruis posted photos of themselves wearing the shirt, messages started to pour in on Instagram with people requesting to purchase. One night, the duo opened up a Photoshop session over Taco Bell, a regular feast for the friends, and decided to make a graphic that was “funny enough to put on a T-shirt,” according to Ruis. Both note their designs were originally created for only the two of them to wear. Schiller and Ruis launched their e-commerce site last year after initially selling their tees more casually to friends and on Depop. The label, run by Los Angeles-based duo Lauren Schiller and Angela Ruis, has developed a cult-like following with tees that read “hot person at work,” “tits for brains,” and “Jesus saves, I spend.” ![]() Bold graphic tees seem to attract the most attention - mostly positive - in large part due to the influence of the brand OGBFF (otherwise known as Your Original Best Friend). ![]() On TikTok and Instagram, ironic fashion routinely draws views and likes, another selling point for the styles. Ruis (left) and Schiller (right), the two founders of OGBFF. Pieces we might usually wear while no one is looking are now front-and-center on runways and social media. In turn, brands have debuted their best anti-fashion fashion looks: Balenciaga has turned Crocs into three-figure footwear, Vetements has transformed work uniforms into popular streetwear, and Moschino is currently taking fashion inspiration from clowns. There’s demand for apparel that’ll make the average person stop in their scroll. Now, in response to streetwear’s evolution from exclusive to mainstream, a handful of consumers have narrowed their style down to niche pieces not found on hypebeast celebrities or leak pages. That expression is what made streetwear cool - but with once-niche styles saturating everything from Instagram to TikTok, it seems too many people are in the know. The untrained eye may not understand your outfit, but you and your friends will. Whether it’s a cheeky graphic tee, Canadian tuxedo, or Nickleback T-shirt, wearing something universally recognized as tacky has become as much of a power move as wearing the hottest Nike or Yeezy sneaker. Keep pepper spray or something," she added.What you’re wearing isn’t ugly, cheesy, or cheap - it’s just ironic. I usually like to do an oversized jacket or T-shirt that I can put in my bag. And then I'll also probably do a little jacket. "A lot of the time I'll put a big T-shirt over something like this, or I put shorts under - and then I just put them in my bag after. "I would not be caught dead on the f**king subway in this, because I would be afraid that someone is going to take me and hurt me," Wild continues, showing off her sheer lace skirt. "So unfortunately, part of being a girl in NYC is that you have to have an outfit over your outfit or under your outfit," she said, noting that if she is wearing a sheer or see-through garment, she'll wear an extra layer underneath it while walking or taking public transport and take it off when she arrives at her destination. In a video shared to her almost 560,000 followers on TikTok earlier this month, content creator and former fashion student Madison Wild shared how she avoids "getting catcalled" in New York City.
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