11/9/2023 0 Comments Fonts for email newsletters![]() More than half of all emails are now read on a mobile device. To help you avoid possible setbacks, here are 7 design mistakes to watch out for: 1. Even small design mistakes, which are easy to fix, can have a big impact on whether or not someone pays attention to your emails. Or any of these awesome-looking emails from Constant Contact customers.īut even though email marketing services, like Constant Contact, make it super simple to create emails that look great, there are still some important design best practices you need to be aware of. Or this one from Wisconsin coffee company Door County Coffee: With customizable newsletter templates and drag and drop editing, you can create emails that follow email design best practices, match your brand, and make your business look professional in any inbox.Ĭheck out this email design example from Massachusetts burger restaurant, Tasty Burger: One of the best things about using an email marketing service to do your email marketing is that you can create awesome-looking emails even if you don’t consider yourself an expert designer. If you feel like your KPIs are too low, A/B might help with the solution.Ryan Pinkham Last Modified: Septem5 min read A/B testing fonts and other newsletter elements can help you find options with better engagement, click-through rates, conversion rates and ROI.Consider what fonts and font sizes will work best for each of these elements and whether it’s worth it using not a web-safe font. There is a big choice of fonts outside of web-safe fonts - display fonts like Hello Rogest, script fonts like Liesel, and others. The headline, teaser text, images with cutlines and pull quotes along with the body text form a visually appealing email.This is considered a good practice for a website font size, and could help as reference for an email. You also may want to consider setting font size at at least 16 px. Different email clients will display the text differently and it may be both bigger and smaller than you expected. Make sure to use font size that can be easily read even when small.Choosing a compatible font is very important to make sure all subscribers can read the email. Email clients can display the basic web safe fonts correctly, while the other typefaces will show up in some but won’t appear in others.When choosing fonts, consider the following: In the example below, Courier uses 16 px font size in their newsletter to make sure it is easy to read at desktop and mobile alike:įont selection plays a critical role in how the newsletter is perceived and as a result in the success of the marketing campaign. Ideally, choose a font that is clear even at 11 px, ensure the font-weight is decent and try to get a 1.15 line spacing. So you may want to use the minimum font size of at least 16 px to make sure it is easy to read on any device. ![]() Decorative fonts might not be legible at this size and the readers might decide to just abandon the newsletter altogether. ![]() In addition, the subscribers will open the email on a variety of devices with different screen sizes and email clients. Why is this important? Often, the email font size can be 11-12 px, which is quite small on the desktop and hard to read on mobile. In general, sans serif fonts are more suited for the web because they are easier to read even when they are small size. The type of font and its size are important factors that impact its readability. Select fonts that are easy to read and are clearly legible at small size
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